The evolution of SEO – it’s here – it’s real – and it’s something you need to know about.
Have you ever heard of Semiotics? Really not…? Hihi… let me introduce you – no honestly: it’s really something you should know about!
Semiotics, also called semiotic studies, is the study of signs and sign processes (semiosis), indication, designation, likeness, analogy, metaphor, symbolism, signification, and communication. Semiotics is closely related to the field of linguistics, which, for its part, studies the structure and meaning of language more specifically.
That’s the definition you can find on Wikipedia. Interesting, don’t you think?
Alright then – let me help you understand what exactly that it is I mean…
Evolution of SEO – the first step
Once upon a time, there were only keyword, content and links. That’s it. That was all you had to consider for having your blog or landing page ranked. 1 main keyword plus some LSIs everywhere in your content, links full of your keyword in the ancor text and Google would love your site.
I call this first step ‘Semantics’ – and here is where we have the connection to Semiotics…
So what does semantics mean in relation to SEO? As I was saying, evolution of SEO step 1 ‘only’ required you to publish content and add some links for your main keyword and you were done. Semantics is defined as the relation between things and their meaning. ‘Things’ would be your blog or landing page, the main keyword and the links. The more optimized links you had, the better.
Semantics or this first step of evolution of SEO and did not place any meaning to the quality of things… You see…?
Evolution of SEO – the second step
Then the birds flew in – like a plague… First, coming from the icy end of both Poles, Pinguin stole our fish…! That was a shock!
And then there came Panda: a little slower, bigger, eating funny things that no one else really wanted and diggests it very sloooooowly.
Remember that? This second step of the evolution of SEO can be related to syntactics. Syntactics is the relation among things in formal structures. Right… what does this mean?
Well: putting it simple – and in my words only – Google started to add quality. So how do we define quality? Google only liked your site if you had it optimized with your main keyword (no change here) and connected it to unique content. Furthermore, Google wanted to see ‘right’ connections to your website – links from websites that are in the same context as yours and hence would build a formal structure…
Do you see…?
Evolution of SEO – the third step
This is were this little Hummingbird appeared! Like a small Angel it flies through the air, licking only the good stuff off the flowers. This precious little creature is shy; it needs to conserve energy and can’t fly for hours on end to find THE perfect flower.
This is where big G introduced the importance of Social Signals. Every site that is highly rated on all those Social Networks is now loved by Google as long as they are on- and offsite optimized for the main keyword (plus LSI’s) in a natural way.
This is what I call Pragmatics. Now pragmatics is defined by being the relation between things and its users…. Do you see…?
So Semiotics can in fact be applied to the Internet World in which we Internet and Affiliate Marketers live in. Each evolution step is important and can not be omited – You need to understand Google’s Semiotics in order to communicate properly with it.
Right: SEO isn’t so easy after all – or is it? I actually found a very easy solution that puts all this for you together. All you have to do is get a copy of it and then – do it!